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Kate Hudson's new line of activewear
Meet our co-founder

Kate Hudson

An iconic actress, fashion tastemaker and mother of two, Kate Hudson was born to inspire others. Her passion for motivating and supporting women to lead healthy and active lives led Kate to co-found Fabletics. Each month, she shares her favorite outfits, so you can rest assured, they're always Kate-approved.

Shop Kate's Picks
Watch the commercial

Our Story

JustFab Inc. Co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace: there were plenty of luxury brands, but none that offered stylish and high quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013.

October 2013
A star is born; Fabletics begins.
July 2014
Fabletics goes Euro – Hello, United Kingdom, Germany, and France!
September 2014
Fabletics makes its way to Canada, eh?
October 2014
Happy 1st Birthday to us!
January 2015
One million orders shipped.
February 2015
We now ship to Australia, mate.
June 2015
Congratulations, it's a boy! FL2 (our men's line) launches and we expand to Spain & the Netherlands.
September & October 2015
Fabletics goes brick-and-mortar with six U.S. retail locations.

Our Mission

At Fabletics, we create clothing that inspires you to stay active, whether that means competing in an iron(wo)man competition, sweating in the studio, or chasing after your kids. Our on-trend designs are high in quality at prices you’ll feel good about. This is where the inspiration starts. Beyond the clothing, we foster a community of people who embrace our mantra - 'Live Your Passion' - every day.

Social Gallery


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