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Founded in 2013, Fabletics brings the fashion-house approach into the activewear space. By fusing style-centric design with high-performance technology, we’ve evolved activewear beyond the gym, into every walk of life.
Driven by our innovative VIP membership program serving over 2 million loyal members, we deliver premium quality at affordable prices with weekly new collections in sizes XXS-4X for women and XS-XXL for men.
Our Story
Co-founders Adam Goldenberg and Don Ressler launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace: There were plenty of luxury brands, but none that offered high-quality, stylish gear at accessible prices.
Today, Fabletics is renowned for its fashion-forward, performance-driven designs guided by its foundational belief: that everyone and everybody deserves to look and feel their best.
1
OCTOBER 2013
Fabletics is born
2
JULY 2014
Fabletics goes Euro! Hello, United Kingdom, Germany, and France
3
JANUARY 2015
One million orders delivered.
4
SEPTEMBER AND OCTOBER 2015
Fabletics goes brick-and-mortar with six U.S. retail stores
5
JULY 2016
Fabletics celebrates one million VIP members
10
JANUARY 2020
50 retail stores open in the USA
9
JANUARY 2020
Fabletics surpasses two million VIP members
8
OCTOBER 2018
Varsity Cheer pop-up partnership goes live in the USA
7
MAY 2017
First celebrity brand collaboration launches with Demi Lovato
6
APRIL 2017
Fabletics expands extended sizing
11
APRIL 2020
Fabletics Men launches with Kevin Hart as the face of the new line
12
APRIL 2020
Fabletics debuts eco-conscious styles and achieves climate neutral certification for all stores
13
NOVEMBER 2020
Hydrow partnership is unveiled
14
FEBRUARY 2021
Fabletics FIT launches
15
MARCH 2021
Fabletics announces retail expansion plans to reach 74 stores in 2021
1
OCTOBER 2013
Fabletics is born
2
JULY 2014
Fabletics goes Euro! Hello, United Kingdom, Germany, and France
3
JANUARY 2015
One million orders delivered.
4
SEPTEMBER AND OCTOBER 2015
Fabletics goes brick-and-mortar with six U.S. retail stores
5
JULY 2016
Fabletics celebrates one million VIP members
6
APRIL 2017
Fabletics expands extended sizing
7
MAY 2017
First celebrity brand collaboration launches with Demi Lovato
8
OCTOBER 2018
Varsity Cheer pop-up partnership goes live in the USA
9
JANUARY 2020
Fabletics surpasses two million VIP members
10
JANUARY 2020
50 retail stores open in the USA
11
APRIL 2020
Fabletics Men launches with Kevin Hart as the face of the new line
12
APRIL 2020
Fabletics debuts eco-conscious styles and achieves climate neutral certification for all stores
13
NOVEMBER 2020
Hydrow partnership is unveiled
14
FEBRUARY 2021
Fabletics FIT launches
15
MARCH 2021
Fabletics announces retail expansion plans to reach 74 stores in 2021
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